A Sales Funnel is a marketing model that represents the journey a customer takes — from first discovering a product to finally making a purchase. It helps businesses understand and optimize each stage of the buying process.
Awareness:
The customer becomes aware of your brand or product for the first time.
Interest:
The customer shows interest and starts exploring more about the product or service.
Consideration:
The customer compares different options, may sign up for emails, or add products to the cart.
Purchase:
The final stage where the customer makes a buying decision and completes the purchase.
Creative Targeting means customizing a single ad creative (such as an image, video, or message) for different audience segments. The goal is to deliver personalized and relevant content to each group based on their interests, behavior, demographics, or preferences.
This approach helps increase engagement, relevance, and ad performance by ensuring that each audience sees content that resonates with them.