🔹 What is AI?

AI (Artificial Intelligence) refers to machines or systems designed to think, learn, and solve problems like humans.

Today, almost every digital platform integrates AI in its system. For example, YouTube recommends content based on user interest, and reel-based platforms like Instagram or Facebook show content tailored to user behavior — all powered by AI.

🔹 How Many Roles Exist in the Digital Ecosystem — And What Is Our Role?

In the digital ecosystem, there are four primary roles that work together:

1. User

   The individual who consumes or scrolls content on social media.

2. Platform

   The medium where users spend most of their time — e.g., Facebook, Instagram, TikTok, etc.

3. Business

   Brands or companies that want to promote and sell their products or services.

4. Marketer

   The person (like us) who connects businesses with their target users using digital marketing skills — helping businesses generate leads, sales, and brand awareness.

🔹 What Are Meta Ad Campaign Objectives — And What Do They Do?

Meta (Facebook) Ads offer six primary campaign objectives, each designed to achieve a specific goal:

1. Awareness
   • Purpose: To increase brand visibility.
   • Result: People see the ad, but no direct action is expected.
2. Traffic
   • Purpose: To bring visitors to a specific destination.
   • Result: Drives users to websites, Instagram profiles, or message inboxes.
3. Engagement
   • Purpose: To get interaction on posts or ads.
   • Result: Users like, comment, share, message, or watch videos.
4. Leads
   • Purpose: To collect contact information.
   • Result: Users submit forms, providing details like name, email, or phone number.
5. App Promotion
   • Purpose: To increase app installs and engagement.
   • Result: Encourages users to download the app or make in-app purchases.
6. Sales
   • Purpose: To generate direct purchases.
   • Result: Users buy physical or digital products through your ad.