By: Marketing with Abdullah
A Sales Funnel is a marketing model that shows the step-by-step journey a customer goes through before making a purchase.
🟢 Top of the Funnel (TOFU)
The customer becomes aware of your brand or product for the first time.
🎯 Goal: Reach a cold audience (general people who don’t know you yet).
Example: Social media posts, YouTube ads, SEO content.
🟡 Middle of the Funnel (MOFU)
The customer starts learning more about your brand and what you offer.
🎯 Goal: Nurture a warm audience (those who showed interest).
Example: Email newsletters, product demos, blog content.
🔴 Bottom of the Funnel (BOFU)
The customer is seriously considering buying.
🎯 Goal: Convince a hot audience to take the final step.