💰 Budgeting in Google Ads

By: Marketing with Abdullah

Budget in Google Ads refers to the amount of money you choose to invest in your ad campaigns.

📊 Two Main Budget Types:

1. Daily Budget

Set how much you want to spend per day.

✅ Example: Rs. 500/day

2. Total Campaign Budget

Set the overall limit for the full campaign duration.

✅ Example: Rs. 5,000 for 10 days

💡 Cost depends on factors like audience size, ad type, and engagement.

📺 You Only Pay When:

• Someone clicks your ad (for text/search ads)

• Someone watches your video (for skippable ads)

  No interaction = no payment.

🧠 Expert Tip (by Sir Aamir):

“Google is like an online beggar — it tries to make you spend more, even on your first campaign.

But smart marketers always start with low budgets and scale up gradually.”