By: Marketing with Abdullah
Understanding your audience is the key to successful advertising. Google Ads provides powerful targeting options to reach the right people at the right time.
Channels are the platforms or places where your ads are shown to connect with your ideal customers.
Example:
If you're selling intermediate class syllabus books, your ads should appear on channels where inter students are active — like educational websites or YouTube study channels.
Life events targeting allows you to reach people going through major milestones. Google tracks these events and shows relevant ads accordingly.
Example:
If someone is about to get married, they may see ads for wedding clothing brands, event planners, or home decor.
This method helps advertisers promote products/services that align with a user’s current life phase.
Demographic targeting filters the audience based on personal details such as: