📍 Location Targeting in Ads

Business Example: The Meadow Mark Schooling System

By: Marketing with Abdullah

🎯 Why Location Targeting Matters

In Google or YouTube Ads, location targeting is crucial — especially for local businesses like schools or coaching centers.

The Meadow Mark Schooling System only serves areas around Ahsanabad, Karachi, so ads must reach only nearby, relevant people.

🎯 Ideal Audience to Target:

• Parents living near Ahsanabad, Gulshan-e-Maymar, North Karachi, Surjani
• People actively searching for schools or coaching
• Users with education-related interests

✅ Benefits of Location Targeting

1. Relevant Reach

   🎯 Only nearby potential customers see your ads — no waste.

2. Budget Efficiency

   💰 Ads are shown only in selected areas, saving ad spend.

3. Higher Conversions

   📈 People living close are more likely to take action (like admissions).

🔍 Final Note:

For a local school like The Meadow Mark, running Google/YouTube ads without proper area targeting means wasted budget and low performance.