📌 Task: Buyer Personas + Ad Copies for 3 Businesses

🧠 Buyer Persona 1: English Academy

✅ Name: Xyz

Demographics:

• Age: 15–25
• Location: Urban or suburban areas
• Education: Matric / FA
• Occupation: Students, part-time workers, or those looking to upskill in English

Psychographics:

• Goals: Speak English fluently for career, travel, or personal growth
• Values: Affordable quality education, flexibility, and interactive learning
• Pain Points: Grammar issues, lack of fluency, and low confidence in speaking
• Motivation: Build self-confidence, communicate fluently, and gain respect

Behavioral Traits:

• Searches for online English learning videos and courses
• Follows education-related pages on Facebook, Instagram, and YouTube
• Prefers video-based and live classes with real-time interaction

Preferred Communication Channels:

• Google, YouTube, Facebook, Instagram