📌 Task: Buyer Personas + Ad Copies for 3 Businesses
🧠Buyer Persona 1: English Academy
✅ Name: Xyz
Demographics:
- Age: 15–25
- Location: Urban or suburban areas
- Education: Matric / FA
- Occupation: Students, part-time workers, or those looking to upskill in English
Psychographics:
- Goals: Speak English fluently for career, travel, or personal growth
- Values: Affordable quality education, flexibility, and interactive learning
- Pain Points: Grammar issues, lack of fluency, and low confidence in speaking
- Motivation: Build self-confidence, communicate fluently, and gain respect
Behavioral Traits:
- Searches for online English learning videos and courses
- Follows education-related pages on Facebook, Instagram, and YouTube
- Prefers video-based and live classes with real-time interaction
Preferred Communication Channels:
- Google, YouTube, Facebook, Instagram