🟦 1. AIDA Framework in Copywriting

📘 What is AIDA?

AIDA is a classic copywriting structure used to write persuasive marketing content. It helps guide potential customers through the journey from attention to taking action.

AIDA Stands For:

• A – Attention: Capture the audience’s focus with a strong hook.
• I – Interest: Keep them engaged with relevant and valuable content.
• D – Desire: Build emotional connection by showing how the product benefits them.
• A – Action: Encourage them to take the next step with a clear CTA (call to action).

✍️ AIDA Example — “Marketing with Abdullah”

• Attention: Struggling to get clients online despite putting in the effort?
• Interest: At Marketing with Abdullah, we help freelancers and small businesses attract clients using smart, proven marketing strategies — not guesswork.
• Desire: Imagine waking up to a full inbox, consistent leads, and a brand that speaks for itself. With our custom strategies, this can be your reality.
• Action: Ready to grow? Message now and let’s get your business in front of the right audience.

🟦 2. PAS Framework in Copywriting

📘 What is PAS?

PAS (Problem – Agitate – Solution) is a copywriting model that connects emotionally with the audience by highlighting their pain, making it feel urgent, and then offering a solution.

PAS Stands For:

• Problem: Identify the core challenge the audience is facing.